Milwaukee’s Hottest Custom

Car & Motorcycle Show

An extraordinary lineup of vintage and custom vehicles from all over the Midwest area highlights the popular show at Mexican Fiesta. This year’s event will feature street rods, custom cars, street machines, hot pickups, and custom motorcycles.

Saturday, August 26th, 2023

1 pm – 6 pm

During Mexican Fiesta at the Summerfest grounds

200 N. Harbor Dr. Milwaukee, WI 53202

Open for festival-goers!  

If you want to register your vehicle or motorcycle, please read the waiver and click the link below. Car Show paid registration price includes admission to Mexican Fiesta on Saturday, August 26th, 2023.

All participant cars & motorcycles must be removed from the grounds by 7:00 pm on Saturday, August 26th, 2023. (NO EXCEPTIONS).  Gate rules and restrictions will apply. ALL PARTICIPANTS MUST AGREE TO THE WAIVER BELOW IN ORDER TO PARTICIPATE.

MWF, Summerfest, Mexican Fiesta Car, Motorcycle, Bicycle, and Truck Show are not responsible for any injury to me or my vehicle/property. I attest that my vehicle/motorcycle has insurance and will cover any damage that my vehicle/motorcycle causes. By agreeing to this form, I take full responsibility for any loss or damage to my automobile, equipment, and personal property; whether by accident, vandalism, or any other causes which may occur during my participation in this event. By participating in this event, I agree to comply with the judges’ rules and decisions and not protest against them. In order to ensure my safety, cars, and motorcycles must be with all factory parts securely fastened. A judge may intervene and/or end my participation at any point if any parts of my vehicle appear to be unsafe. I agree that I have read this document in its entirety and to release this claim on my behalf to not sue the Wisconsin Hispanic Scholarship Foundation, Inc., Mexican Fiesta, Milwaukee World Festivals, and its Board of Directors as well as directors, judges, officers, and volunteers of Mexican Fiesta 2023.


  • All cars and motorcycles are subject to inspection prior to entering the Summerfest grounds.

  • Please leave any unnecessary articles secured within your vehicle or at home to expedite your entry into the park.

  • Any illegal items, or weapons (knives, firearms, objects that could be used as weapons), etc., confiscated by security, will be handed over to local authorities.

  • Summerfest /Mexican Fiesta/ MWF is not responsible for fire, theft, damage or loss of vehicle including articles left within.

  • No backpacks or bags larger than 9x10x12 will be allowed on the grounds. Special consideration may be taken for parents with infants and those with medical needs.


  • Pop up tents and coolers

  • Tools will be allowed only at the discretion of Mexican Fiesta and Summerfest security.

  • Weapons or objects that could be used as weapons.

  • Illegal drugs or substances

  • Outside alcoholic beverage

  • Carry-ins as determined by management.

  • Mexican Fiesta reserves the right to alter carry-in policies at any time.

*Event is subject to change without prior notice.