Frequently Ask Questions 

Mexican Fiesta will be held on August 23, 24, & 25, 2024. Always the fourth weekend of August! 

Mexican Fiesta will take place at the Henry Maier Festival Park, better known as Summerfest grounds, located at 200 N. Harbor Dr. Milwaukee, WI 53202.

Mexican Fiesta is open from noon to midnight, all three days.

Friday, August 23

Free admission from 12:00 pm (noon) to 3:00 pm for all general public.

Stamp for re-entry available from 5:00 pm. – 8:30 pm. (Re-entry access until 9:00 pm.)

Saturday, August 24

Free admission from 12:00 pm to 1:00 pm for senior citizens 65 years old & older, people with disabilities, military active duty personnel, and veterans with current military identification.

Stamp for re-entry available from 12:00 pm. – 8:30 pm. (Re-entry access until 9:00 pm.)

Sunday, August 25

Free admission from 12:00 pm to 1:00 pm for senior citizens 65 years old & older, people with disabilities, military active duty personnel, and veterans with current military identification.

Stamp for re-entry available from 5:00 pm. – 8:30 pm. (Re-entry access until 9:00 pm.)

Hand-stamps to leave and re-enter the festival are available at all gate areas: Friday from 5:00 pm until 8:30 pm, and Saturday & Sunday from Noon to 8:30 pm. Re-entry stamps will be valid for a single, same-day re-entry until 9:00 pm. No re-entry stamps will be issued after 8:30 pm and there are no re-entries after 9:00 pm.

Tickets are $20.00 presale price and $24.00 at the gate.

Children 8 years old & under enter FREE with an adult.

Mexican Fiesta Package

4 general admission tickets for $70.00/ original value $96.00

Tickets are to be used any day at any time during the festival. Promotion is available at the Mexican Fiesta office and online at The promotion ends on August 8th, 2024.

Sunday ONLY from 12:00 noon to 2:00 pm admission is $15 when purchasing tickets at the gate.

Tickets available at:

  • Mexican Fiesta office 2997 S. 20th St. Milwaukee, WI 53215
  • El Rey Grocery Stores – All stores (Milwaukee area)

Tickets can be purchased online at with the Print-at-Home option.

  • What is a Print-at-Home ticket?
    A Print-at-Home ticket is an electronic ticket or e-ticket that is emailed to you, usually within minutes of the purchase, as a PDF attachment to the email confirmation. Simply print out the PDF, bring the pages with you to the event, and they will scan the barcode to grant you entry.The PDF attachment will contain one page for each ticket purchased.This delivery method is great for ordering tickets in advance. You can print from any computer, as long as you can access your email on it, and it is hooked up to a functioning printer.Print at home tickets is used in the exact same way standard mail tickets are, except they are printed on printer paper by you instead of onto ticket stock.
  • I don’t have my Print-at-Home tickets! I never received Print-at-Home tickets into my email.
    If you did not receive your Print-at-Home tickets they may be in your spam filter or junk mail folder. We advise that you check there before contacting us.Also, you may have entered your email incorrectly when placing the order or creating an account. Please double check your email to make sure that you have received an account confirmation with your correct email address. Try logging in to your Mexican Fiesta Account. You may be able to print the ticket from there.If your email is correct and you still have not received your Print-at-Home tickets, and they are not in your spam filter or junk mail folder, please contact us at 414-383-7066 or send an email to
  • Can they scan my Print-at-Home ticket on my phone?
    We cannot guarantee entry unless you print out the ticket and bring it to the event. We can scan your ticket if the PDF has been downloaded to your smartphone.
  • What is a PDF? What is Adobe? I can’t open the PDF!
    PDF is a file type used commonly for documents sent electronically. Most computers already have a software installed to read a PDF file. If you cannot open the file you may need to download the Adobe Reader or update your Adobe Reader to the newest make sure you have the latest version of the Adobe Reader to open and print your Print-at-Home ticket. If you are using a Mac with OS X or higher, a PDF viewer is built into the operating system, so there is nothing additional you need to download.
  • My name is on my ticket, can someone else use it?
    If your tickets do not explicitly state “Tickets are Non-transferable” then someone other than yourself can use them. They are fully transferable, just like physical tickets printed on ticket stock.
  • I bought a Print-at-Home ticket from someone online. Can I use it?
    We cannot guarantee the validity of any order purchased by a 3rdparty, nor can we give information out to anyone other than the original purchaser regarding an order. If you have purchased from a 3rdparty you are doing so at your own risk.
  • I got an email when I bought my ticket. Do I print that out?
    No. Your email confirmation is simply that, a confirmation of your purchase that acts as a receipt. It has no barcode to scan and will not get you into the venue on the day or night of the show. The tickets you need to print out are in the attached file, not the body of the email.
  • Caution
    A Print-at-Home barcode may only be scanned once for entry, so if you have more than two tickets on an order or multiple orders, please make sure that each page has a different barcode. If you arrive with multiple copies of the same Print-at-Home ticket, you may be unable to gain entry to the event.

Summerfest General Parking lot is available for patrons on a first-come-first-served availability basis. Price is also determined by Summerfest, not Mexican Fiesta.

Tickets for entry to Mexican Fiesta can be purchased with cash or credit card. We accept all credit cards. No personal checks will be accepted after July 15th, 2024.

Once you have entered Mexican Fiesta at the Summerfest grounds, you will need to buy beverage tickets (available at our ticket booths located throughout the grounds) in order to purchase alcoholic beverages, bottled soda, and water. No tickets will be needed to purchase food; food vendors will accept credit/debit cards and cash. 

There is so much to do at Mexican Fiesta! Entertainment begins with our many bands and artists coming to Fiesta this year, including Mariachi bands, and local groups performing! Enjoy our beautiful Mexican culture at the Cultural Pavilion where you’ll even get an opportunity to take some beautiful, hand-crafted, artesanias home.
Like Mexican food? Then you will love the delicious variety we have at Mexican Fiesta, including our traditional and famous, Pan de Feria. Discover the mystique of Tequila at our Tequila Tasting showcased directly from Jalisco, Mexico. For all of you hot ride aficionados, we got the Fiesta Car Show; come and admire Milwaukee’s hottest car and motorcycle show! At Mexican Fiesta we also want to celebrate the amazing city we are in. You will get a chance to support local Milwaukee businesses in our new Viva MKE Plaza. Want to watch sports? Come visit our Soccer Tournament for children! Don’t forget to also check out the Community and Health Fair where many resources will be provided for your benefit. From jalapeño eating, to dance contests, Mexican Fiesta even offers cash prizes in different contests. At Mexican Fiesta, there is always something for everyone in the family to do.

Pets will not be allowed at the Summerfest Grounds with the exception of service animals.

The following items are ALLOWED at Mexican Fiesta:

  • Umbrellas (Note: Umbrellas are not allowed inside the American Family Insurance Amphitheater)
  • Strollers (Note: Strollers are not allowed inside the American Family Insurance Amphitheater)
  • Disposable Camera
  • Small Camera (No Professional Grade Cameras and Video Equipment)
  • Small Bag, Cinch bag, or Purse

The following items are NOT ALLOWED at Mexican Fiesta :

  • Backpacks
  • Large Bags over 9X10X12 inches
  • Camelback-style hydration packs
  • Picnic Baskets
  • Outside food and beverages
  • Cans or glass bottles
  • Aerosol cans
  • Alcohol
  • Illegal drugs or substances
  • Firearms
  • Knives
  • Weapons or objects that could be used as weapons
  • Fireworks
  • Professional grade cameras or video equipment
  • Recording devices
  • Pets (except service animals)
  • “Selfie sticks”
  • Banners or flags on poles
  • Laser pointers
  • Lawn chairs
  • Skateboards or skates
  • Wagons
  • Kites
  • Hula-hoops
  • Frisbees
  • Stadium seats
  • Other carry-ins as determined by management

The following additional items are NOT PERMITTED in the American Family Insurance Amphitheater:

  • Strollers
  • Umbrellas
  • Professional grade cameras and video equipment, unless authorized by the performer
  • Stadium seats
  • Other items as determined by the performer

Mexican Fiesta reserves the right to alter carry-in item policies at any time.

In line with all other major venues and stadiums, all visitors and employees will enter the festival through metal detection and should be prepared to comply with other security screening requirements.

  • All bags are subject to inspection prior to entering the Summerfest grounds. No backpacks or bags larger than 9x10x12 will be allowed on the grounds.
  • Please leave any unnecessary articles secured within your vehicle or at home to expedite your entry into the park. Items NOT ALLOWED at Summerfest CANNOT be checked in (see list below).
  • If you bring ANY type of backpack or bag larger than 9x10x12, you will be instructed to empty the contents into a clear bag provided by Summerfest in order to be admitted. The prohibited bag will then be donated to Goodwill or you can return it to your home or vehicle.  Special consideration may be taken for parents with infants and those with medical needs.
  • Any illegal items, or weapons (knives, firearms, objects that could be used as weapons), etc., confiscated by security, will be handed over to local authorities.
  • Summerfest is not responsible for fire, theft, damage or loss of vehicle including articles left within.

If you need to bring medication, medical equipment, diapers, or other personal care items to Summerfest, how should you pack those items?

  • If you have privacy concerns, put those items in a smaller bag that you cannot see through and then place that bag in a clear bag.
  • Please note, the small cosmetic or privacy bag is still subject to inspection.
  • Nursing mothers may bring in needed items in a similar manner or separate bag.

At Mexican Fiesta we have a wide variety of food and beverages with multiple restaurants and food stands located throughout the festival grounds. You will also be able to purchase Jarritos products and other beverages at Fiesta with beverage tickets.

Our Lost and Found Area will be located at the ethnic office on the Summerfest grounds behind the Generac stage.

If for any reason you are separate from your child, here at Mexican Fiesta we have the lost children area located by the ethnic office behind the Generac Stage.

At Mexican Fiesta, the safety of our patrons is a priority. We want you to feel safe from the minute you enter the Summerfest grounds. For this reason, we have a series of security resources for your convenience. At your service we have, Summerfest Security, Milwaukee Police department, and even the National Latino Law Enforcement Officers, ready to take care of any emergency during the festival. So come to Mexican Fiesta and enjoy yourself without worrying about safety.

Everyone must have a ticket to enter the festival grounds.

All beverages such as bottled water, sodas, and alcoholic beverages will require the purchase of beverage tickets, which can be obtained at our ticket booths located throughout the festival grounds. (All food vendors can take cash and credit/debit cards.)

Yes, Summerfest has access to a limited number of rentals that will be available at the Main Gates with proper identification, and a minimal fee. (Cash only)

In compliance with the 1990 Americans with Disabilities Act, the Summerfest grounds strive to provide all patrons with a barrier-free environment.

These are located outside every restroom area and near the Children’s Area; drinking fountains are accessible to all patrons.

A First Aid station is located behind Generac Stage.

Yes, Mexican Fiesta is one of the fundraiser events of the Wisconsin Hispanic Scholarship Foundation, Inc.(WHSF), which provides scholarships to young Hispanic students in the state of Wisconsin. To date, WHSF has provided more than $1,900,000+ in scholarship awards to deserving young men and women, as well as assisting nonprofit organizations. BE PART OF THE CHANGE! It’s time.

Absolutely, we are always looking for volunteers here at Mexican Fiesta. If you’d like to become a volunteer, please email us at to receive the application and become a volunteer.

More questions? Contact the Mexican Fiesta office at 414-383-7066.

The Mexican Fiesta central office is open year-round, and this one is found on 2997 S. 20th St. Milwaukee, WI 53215.

From Monday, August 19 thru Monday, August 26 the office will operate from the Summerfest grounds, located at the ethnic office behind the Generac stage.